Outside of your website, your email list is the only other asset you REALLY own on Beyonce’s here internet. Yeah I know email marketing gets a bad rep. But it’s not about chasing algorithms or riding trend trains. Email marketing should be about building meaningful connection with people who actually love what you and want to know how you do. It’s your strongest sales tool and cozy digital home base all rolled into a cool dole whip form Disneyland.
For far too long email marketing has been the boring cousin you leave behind for that Thanksgiving night cousins outing. We’ve had to choose between platforms that were powerful but looked like spreadsheet vomit or a platform that ws pretty but totally lacked real muscles to do anything that would help me grow.
Those days are OVER.
Since finding Flodesk some years back, I haven’t let up off the email gas yes! The platform has grown so much over the years and I’ve been a giddy kid with each and every new update. It’s a simple yet mighty email marketing platform that put design first, which exactly what creatives like myself crave. Flodesk is such a huge part of my tech ecosystem that has helped me grow my business and make my client experience smooth and magical.
When Flodesk first popped out, it solved one immediate HUGE problem: ugly emails. They showed up and showed out with cute templates and a drag-and-drop editor that honestly felt like Canva. We finally had the power to create emails that looked like a REAL extension of our brand.
That design first focus made it an instant go-to for creatives like myself.
Flodesk didn’t just stop at the pretty email station. NOPE. They have a full suite of tools within the platform like forms, checkout pages, and functional automations with some other essential business tools I use. I mean I love Flodesk so much that I became a Flodesk Partner!
Here are some reason why I’m a Flodesk girly and you should be too!
#1: Design First, Stress Nah
This should come as no surprise after reading above, but the number one reason I recommend Flodesk is those oh so magical plug-and-paly templates. Not having to always start from scratch is bae. The templates have…
- Customizable Layouts: Flodesk has a block-based system that makes sure your emails always look good whether you’re on mobile or desktop.
- One-Click Branding: Upload your logo, set your brand colors, and those Flodesk fairies remembers it everywhere in the platform. I can’t tell you how many hours of back and forth copy and paste that saves you.
- No Code Required: You can build beautiful landing pages and complex multi-step workflows without EVER touching code.
When you spend less time battling with tech stuff you just don’t vibe with, you get more time to live in your creative lane because that’s the part that actually bring in the moolah.
#2: Why I Switched to Flodesk a.k.a The Cool Kids Club
I promise you I treid several big email marketing platform out there. They promised ease but all I ended up with was confunction and feeling confuzzled. No I did not misspell those.
All I wanted and needed was a platform that worked hard and looked a bazillion times better.
Flodesk delivered you hear me.
Here’s how using Flodesk has transformed my business…
- Better Conversion: My audience started trusting me MORE because my emails finally looked not only pretty but professional and intentional. that trust quickly translated into higher opens, more clicks, and more sales.
- Automated Income Streams: With Flodesk “workflows”, I was able to create sequences ONCE and walked away. I would awake to new subscribers overnight that were already being nurtures all while I was alseep.
- Client Confidence: Sending client post project support emails had me really like a pro. They knew my systems were locked in. Which as a systems specialist was important right!?! They believed in me because I was walking the walk. Believers stay loyal I promise you that.
I don’t look at Flodesk as an expense but an investment. So If you’re a creative, coach, or service provider looking to scale your business, Flodesk is the best email tool for you because it saves you time and it’s a vibe. Cool Kids Club remember!
#3: The Toolkit of Integrations
Now for me this is where the MAGIC happens. Flodesk decided not to play in the sandbox alone. They went and made friends. Let me tell you about my favorites in their friend group.
HoneyBook Integration (My Most FAVORITE)
I can’t tell you the number of clients I’ve had that would drop the ball at the off-boarding stage. They would finish the project, send the deliverables, and then…silence. I was like aht aht, that’s a missed opportunity. Listen, that final phase is the perfect time to build loyalty and set people up for future projects.
And this is why HoneyBook is my favorite integration. It’s the platform I use for contracts, invoices, scheduling and so much more. It’s literally my business hub. When a client project is marked “COMPLETE” in HoneyBook, I have a step in my automation that sned them to a segment inside of Flodesk.
Clients are segmented based on the project type (Showit Website Design, HoneyBook Setup, Flodesk Setup, etc.) so they go through the designated support and nurture path. Strategy = Smart.
This also works at the inquiry stage. When someone fills out my contact form, I can tag them based on the project they are interested in. Even if they don’t hire me right then, they are are segmented into a nurture sequence designed to convert later. Next level follow I know.
Thrivecart Integration (I begged for this and they delivered)
Y’all, this integration was like Christmas Day for me. I know Dawn was sick of me! But it was the missing piece I had yearned for. The Thrivecart integration is basically a business accelerator in my opinion. I use Thrivecart to sell my HoneyBook templates and Showit templates. Ans now that Flodesk integrates with them, the post purchase experience is totally hands-off.
Every buyer gets dropped into a segment that matches what they bought. From there I Send a nurture sequence that helps them ACTUALLY use what they bought. That means way fewer support requests, more happy clients, and a smooth path to my next offer.
Canva Integration (this is a fun one)
Your emails should feel as on brand as your website and instagram feed. Now don’t get me wrong, Flodesk built-in tools are amazing, but them custom Canva graphics will definitely bring your emails to life LIFE with just a few clicks. No downloading, no uploading, and no messy resizing.
The Canva integration is a lifesaver when you design lead magnets or branded PDFs. Everything just stays consistent, beautiful, and on brand.
BDOW Integration
Now I’m sure you know that not all subscribers are alike. Someone downloading a “Showit Links Page” needs a different follow-up than someone grabbing “HoneyBook Smart File Thumbnails Canva Template”.
That’s why I use the most amazing website popup took to collect leads, BDOW. Each popup links to a different segment. From there Flodesk sends them segment specific nurture emails. Its based on what THEY care about. No one-size-fits-all emails or popup over here.
#4: Flodesk Pricing Demystified
Nothing is more annoying than thinking you’re getting a deal only to see your bill jump once you hit a subscriber limit. Flodesk keeps things real! Their pricing is straightforward, and what you see is what you get.
Here’s how the plans stack up…
Wondering which plan is right for you?
- Lite: Perfect starter if you’re building your list, sending newsletters, and only need a couple of automations.
- Pro: This is the sweet spot. You get unlimited workflows, which means you can automate lead follow-up, onboarding, sales funnels, and more.
- Everything: If you run a full shop, sell mutiple templates, or offer mini courses, this plan is for you and worth every penny.
Every plan starts under 1,000 subscribers and gives you unlimited emails and forms. That means you can grow your list without worrying about bills spiking!
Smart Tips for Setting Up Flodesk
Building Pretty, High Converting Forms
Your forms are your gatekeepers. Make them look good and MAKE THEM COUNT.
- Use a pop-up on exit intent or after 20 seconds on a page. Trust me it works without feeling pushy.
- Embed clean inline forms on key pages like your resource or about page. Those people already know you. They just need the invite.
- Always tag or segment every form. A “Free Guide to Systems” opt-in should automatically go into a “Systems Guide” segment. That’s how you keep emails personal and intentional.
Automate Workflows That Actually Work
Workflows let you work less and earn more.
- Re-engagement workflow: If a subscriber hasn’t opened an email in 90 days, send a “we miss you” note email, your best old content, then a “last chance to stay” nudge email. This keeps you list fresh and engaging.
- Post-Purchase follow-up (with Thrivecart): walk buyers through their purchase, give them some tips, and offer next steps. Make them feel supported and that will open the door for you next offer.
- Warm Lead nurture (via HoneyBook inquiry): If someone shows interest in your servicebut doesn;t book, send them case studies, testimonials, and value over a 4-6 weeks period. Warm leads are still potential clients. Don’t ghost them please.
Final Thoughts…
If you want a tool that balances aesthetic with money making power, I’m here to tell you that your search is over. Flodesk is THE platform that lets you keep things pretty, seamless, and automated.
I’ve gone through integrations, why it’s strategic, and how I use it daily to automate income and deliver an elevated client experience. So if you’re ready to stop wrestling with clunky email marketing software and start focusing on the work that lights you up, Flodesk is you ride-or-die.
Remember, you’re not just building a list. You’re building a system fuled business that runs smothly on autopilot while you stroll down main Street. Or maybe Main Street is just a me thing.
So are you ready to get started with Flodesk and join the cool kids club? Use my code, OCTAVIA, to save 25% off your first year and try it for free for 30 days!
