Anne Marie Cohns is a portrait photographer serving the Dallas–Fort Worth area, and when she reached out, she knew her business had outgrown its online presence. She had been using Pixieset for her website, but it no longer reflected the experience she wanted to create for her clients.
More than just a new website, Anne Marie needed a complete foundation for the next season of her business. Together, we created her a new Showit website, refreshed her branding, set up HoneyBook as her CRM, and got her started with Flodesk so she could begin growing an email list from day one.
The result wasn’t just a prettier website, it was a cohesive brand and client experience that finally felt like her.
The “Before”: A Business Ready to Grow but Missing the Foundation
Like so many photographers, Anne Marie had built a successful business on referrals and great client experiences. But behind the scenes, things weren’t working together.
Her Pixieset website was functional, but it lacked the flexibility and personality she wanted. Her branding no longer represented the direction of her business, and she didn’t have systems in place to nurture leads or streamline client communication.
She knew she wanted:
- A website that felt elevated and professional
- Branding that reflected her personality
- A CRM that simplified her client experience
- A way to finally start building an email list
She just wasn’t sure how to bring all of those moving pieces together.
The Solution: Building a Beautiful Brand From the Ground Up
Instead of focusing on just one piece of the puzzle, we created a complete foundation that would support Anne Marie’s business for years to come.
A Custom Showit Website That Feels Like Her
After reviewing several templates together, Anne Marie chose the Sun Chaser template by Lennox Creative Co. It had the perfect bones, but it needed to become her website.
I customized every page using her images, messaging, and refreshed branding to create a site that feels warm, welcoming, and effortless to navigate.
Every section was designed with her ideal clients in mind, making it easy for visitors to connect with her story, explore her work, and inquire about working together.
A Brand Refresh That Brought Everything Together
A beautiful website deserves an equally beautiful brand.
As part of the project, I created a complete brand refresh that included:
- A custom logo suite
- An expanded, cohesive color palette
- A custom dot pattern for added personality and consistency
These updates gave Anne Marie a polished visual identity she can confidently use across her website, social media, printed materials, and client documents.
Getting Started with HoneyBook
A beautiful website is only part of a great client experience.
I helped Anne Marie get started with HoneyBook, giving her the tools she needs to professionally manage inquiries and begin creating a smoother booking process as her business continues to grow.
Growing Her Audience with Flodesk
We also integrated Flodesk so Anne Marie could begin building one of the most valuable assets in her business, her email list.
Now she’s able to connect with potential clients long after they leave her website instead of hoping they’ll remember to come back later.
The End Result: A Brand That Finally Matches the Experience She Delivers
Anne Marie didn’t just leave with a new website.
She walked away with an entire business foundation that supports both her clients and her future goals.
Now she has:
✨ A fully customized Showit website that reflects her personality
✨ A refreshed brand identity that feels polished and cohesive
✨ HoneyBook ready to support a better client experience
✨ Flodesk integrated for intentional email list growth
✨ A business that finally feels connected from the first click to the final gallery
When every piece of your business works together, showing up online becomes so much easier and your clients notice the difference.
Testimonial
“Working with Octavia was one of the best investments I’ve made for my business. She took everything I had in my head and turned it into a brand and website that feels completely like me. Everything is cohesive, professional, and so much easier to manage now. I finally feel confident sending people to my website!”
— Anne Marie Cohns, A. Marie Cohns Photography
Are You Ready for a Website That Feels Like You?
If your website feels outdated, your branding no longer fits, or your systems aren’t working together, you don’t have to figure it out alone.
Whether you’re moving from Pixieset, starting fresh in Showit, or ready to create a seamless client experience, I’ll help you connect all the pieces into a business that feels beautiful, intentional, and easy to manage.
Ready to make your website your favorite employee? 👉🏾 Let’s Work Together!
