Lauren Mitchell, a newborn photographer based in Seattle, Washington, came to me after realizing her HoneyBook setup was more chaos than clarity. She was juggling newborns, families, seniors, maternity, branding sessions—and doing it all manually. While she had HoneyBook in place, it wasn’t doing any of the heavy lifting it was designed for.
Lauren had previously tried to set up her system on her own, but her smart files weren’t on-brand, nothing was automated, and her workflows? Basically nonexistent. She was ready to ditch the overwhelm and get a client experience that felt as thoughtful and elevated as the sessions she delivers.
So we gave her HoneyBook a full glow-up—custom-branded smart files, automations, a polished client portal, Flodesk integration, and more. Now? Her HoneyBook finally matches the professional, warm, and seamless experience she’s known for.
The “Before”: An Underused System and a Lot of Manual Work
Lauren had the right tool in her hands—HoneyBook—but it wasn’t set up in a way that actually supported her business.
Her biggest pain points?
❌ No automations in place, so she was manually sending every email
❌ Smart files that looked “blah” and didn’t reflect her brand
❌ No organized system for sending pricing guides, proposals, or questionnaires
❌ A client experience that felt pieced together instead of polished
Sound familiar? So many photographers have HoneyBook but never get around to setting it up in a way that saves them time and builds trust with their clients.
The Solution: A Branded, Automated HoneyBook That Works for Her
We did a full top-to-bottom HoneyBook transformation to make it work beautifully behind the scenes for Lauren.
1. Smart Files That Are Actually Smart (and Stunning)
I designed branded smart files that include:
- Pricing guides that are easy to read and visually aligned with her brand
- Prep and feedback questionnaires that guide clients through the process
- Proposals that book clients with ease
- Smart file thumbnails to keep everything organized and on-brand
2. Email Templates That Sound Like Her
I wrote a suite of email templates that felt warm, confident, and helpful—like Lauren herself. No more second-guessing what to send or when. Now her emails guide clients through every step of the process, automatically.
3. Full Automation & Workflow Setup
We took all the repetitive tasks off Lauren’s plate by:
- Creating automated workflows for each of her session types
- Setting up reminders, follow-ups, and confirmations so nothing slips through the cracks
- Integrating Flodesk into her HoneyBook flow, so she can grow her email list while nurturing her clients
4. Branded Client Portal & Settings Configuration
I configured all her HoneyBook company settings, uploaded her brand visuals, and customized her client portal to feel like an extension of her website. Now her clients get a beautiful, cohesive experience from start to finish.
The End Result: A Business That Runs (Almost) on Autopilot
Lauren’s HoneyBook setup now:
✅ Reflects her brand with every file, email, and touchpoint
✅ Works behind the scenes with automations that save hours every week
✅ Welcomes clients into a beautiful, organized experience
✅ Supports her growth by connecting with Flodesk and capturing leads
She’s no longer running her business on manual mode—and the relief is real.
Testimonial: Words From Lauren
“I honestly didn’t realize how much time I was wasting until my HoneyBook was set up the right way. Now my emails go out on time, my files look beautiful, and I finally feel like my client experience matches the quality of my work. It’s the best investment I’ve made in my business.”
— Lauren Mitchell, Lauren Mitchell Photography
Tired of Wrestling With HoneyBook? Let’s Make It Work for You.
If your HoneyBook setup feels like a mess—or worse, if you’re not using it at all—it’s time for a change. Let’s turn your client experience into something that feels polished, branded, and effortless.
Let’s Work Together to get your HoneyBook fully set up and doing the hard work for you.
