A Website That Reflects Growth and Protects Legacy
Sabrina Gebhardt, a family photographer and photography coach based in Dallas-Fort Worth, was ready for an elevated website to match her growing business and brand refresh. She wanted to put her family photography coaching services at the forefront while also highlighting her newest venture, her podcast, Shoot It Straight. On top of that, she needed to migrate hundreds of blog posts from her old platform to Showit without losing her hard-earned SEO. Armed with a Davey & Krista template, a refreshed brand by Kelly of Be Creative Design Co., and stunning images from Amanda of ARC Creative Co., Sabrina turned to me to bring it all together seamlessly.
The “Before”: Outgrowing an Outdated Platform
When Sabrina came to me, her website no longer aligned with her business goals. While it served its purpose for years, it didn’t reflect her new focus on family photography coaching or the professional polish she wanted to convey. Add to that her growing podcast and hundreds of blog posts she couldn’t afford to lose, and she was dealing with a lot of moving pieces. She had all the right tools—branding, a template, and imagery—but didn’t know how to piece them together while protecting her existing SEO.
If you’re struggling with an outdated website that no longer serves your goals, Sabrina’s story might sound familiar. The desire for growth can feel overwhelming when you’re also managing a successful business.
The Solution: A Showit Website That’s Elevated and Optimized
Here’s how I helped Sabrina create a website that reflected her growth, protected her content, and positioned her for success:
- Showit Template Customization:
Sabrina purchased a Davey & Krista template, which I customized to align perfectly with her refreshed brand. Using her new color palette, typography, and logos by Kelly of Be Creative Design Co., I gave the template a personal touch that felt authentically Sabrina. - Seamless Blog Migration:
With hundreds of blog posts filled with years of SEO value, it was essential to migrate her content carefully. I worked to ensure all posts were transferred to Showit without losing URLs, metadata, or search engine rankings. This protected her SEO while giving her blog a fresh look that matched her updated website. - Spotlighting Her Podcast, Shoot It Straight:
Sabrina’s new podcast, Shoot It Straight, needed a home on her site. I created a dedicated podcast page where visitors can learn about each episode, listen directly, and subscribe on their favorite platforms. This integration positioned her podcast as a key element of her coaching brand. - Highlighting Coaching Services:
To showcase her family photography coaching, I reorganized her website’s structure to put her services front and center. A clear and compelling layout ensured that coaching remained the hero of her site while still showcasing her incredible photography portfolio. - Brand Images That Shine:
I used the stunning images provided by Amanda of ARC Creative Co. throughout the website to create a warm, inviting feel that resonated with Sabrina’s audience. - Dubsado Integration:
Sabrina’s Dubsado contact form was seamlessly integrated into her new Showit site to create a cohesive, professional experience for her clients.
The End Result: A Website Ready for Growth
The final result? A beautifully customized Showit website that reflects Sabrina’s brand and goals. It highlights her coaching services, features her podcast, and ensures her blog content is intact and optimized for SEO. Sabrina now has a professional, polished online presence that works as hard as she does, allowing her to confidently grow her business without worrying about her website.
Testimonial: Words From Sabrina
“Working with Octavia was such a relief! She took my vision, my brand, and all my content and turned it into a stunning website I’m so proud of. My coaching services and podcast finally have the spotlight they deserve, and I didn’t lose a single blog post or piece of SEO in the process. This was exactly what my business needed to grow to the next level.”
— Sabrina Gebhardt, Sabrina Gebhardt Photography
Ready to Elevate Your Website and Protect Your SEO?
If Sabrina’s transformation sounds like what you need, let’s chat! Whether you’re ready to elevate your design, migrate content, or integrate your growing business ventures, I can help. Contact Me today to get started on creating a website that matches your vision and supports your goals!
